The volume engine
FanCore.Global
Fan engagement end to end — ticketing, commerce, loyalty, membership, identity and fintech — building a direct, year-round relationship with every supporter.
What it does
A direct relationship with every fan.
FanCore turns anonymous reach into a known, engaged fan base — connected across every touchpoint, on and off matchday.
Attend
Ticketing
Primary and secondary ticketing, season passes and access — all under the club's own brand.
Buy
Commerce
Merchandise and digital commerce connected to the fan's identity, on and off matchday.
Know
CRM
A single, verified view of every fan, so the club can reach the right supporter at the right moment.
Reward
Loyalty & membership
Loyalty programs and memberships that recognize and reward fans wherever they engage.
Identify
Fan identity
One fan ID across every product — the key that ties the whole experience together.
Transact
Fintech
Wallet and payments that extend the club's relationship with the fan into everyday life.
Why it matters
From rented reach to owned relationships.
Free to the club
FanCore is delivered as a managed service — the club gets the platform, not a procurement project.
One fan identity
Ticketing, commerce, loyalty and fintech all share a single, verified fan profile.
365-day engagement
The relationship runs year-round, not just on the dozen-or-so matchdays a season.
Powered by the graph
Content and data from PerformCore make every fan interaction richer and more relevant.
Part of the graph
How FanCore connects.
FanCore is where the graph becomes reach. It turns the structured data from PerformCore and the connected operations of TeamCore into a direct relationship with millions of fans.